Autoresponder:
In this business I firmly believe that automation should be taken advantage of at every opportunity. Email marketing is so powerful, as you have seen so far – and it is one of the things we can put into auto drive very easily without needing to know any technical skills, without having to keep spreadsheets and without having to manually collect personal information from our prospects. This is all handled for us with the “autoresponder”
Here’s “wikipedias” formal definition of autoresponders...
AN AUTORESPONDER IS A COMPUTER PROGRAM THAT AUTOMATICALLY ANSWERS E-MAIL SENT TO IT. THEY CAN BE VERY SIMPLE OR QUITE COMPLEX. AUTORESPONDERS ARE OFTEN USED AS E-MAIL MARKETING TOOLS, TO IMMEDIATELY PROVIDE INFORMATION TO THEIR PROSPECTIVE CUSTOMERS AND THEN FOLLOW-UP WITH THEM AT PRESET TIME INTERVALS. AUTORESPONDERS ARE ALSO INCORPORATED INTO ELECTRONIC MAILING LIST SOFTWARE, TO CONFIRM SUBSCRIPTIONS, UNSUBSCRIPTIONS, POSTS, AND OTHER LIST ACTIVITIES.
AN AUTORESPONDER WILL TAKE CARE OF EVERY ASPECT OF YOUR LIST BUILDING, FROM COLLECTION, STORAGE AND MANAGEMENT OF CONTACTS – REDIRECTS TO THANK YOU PAGES – AUTOMATION OF FOLLOWUP EMAILS – SUBSCRIPTIONS TO YOUR NEWSLETTER – CONVERSION STATISTICS – SEGMENTATION – REPORTING – AS WELL AS MANY OTHER FEATURES. THEY REALLY ARE THE HOLY GRAIL OF EMAIL MARKETING, AND YOU CAN THANK YOUR LUCKY STARS THEY EXIST FOR USE INSIDE YOUR BUSINESS.
WITH MANY SERVICES OUT THERE TO CHOOSE FROM, I HIGHLY RECOMMEND YOU PICK ONE FROM THE FOLLOWING FOUR...
AWEBER
GETRESPONSE
ICONTACT
MAILCHIMP
I USE AWEBER IN MY OWN BUSINESS AND HAVE FOUND THEM TO BE THE BEST CHOICE. GET RESPONSE IS AN EQUALLY GOOD SERVICE TO CHOOSE FROM BUT I FIND AWEBER TO BE THE EASIEST TO USE.
Important: Deliverability rates, functionality and automation abilities are paramount to any email marketers business, for this reason I strongly suggest you steer clear of any free autoresponders, which are seriously lacking in these particular areas. You have been warned.
The best way to learn anything in this business is by doing. This is just as important when it comes to aweber, or any other autoresponder service. They will all have the best tutorials on how best to set up your campaigns. Since this is a report on email marketing and not aweber, the remainder of this tutorial will be focused on outlining email marketing tactics.
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